These are all the external forces that are out of nokias control but have a significant effect on how the. Besides, nokia mobile phone is important for a global supplier of various aspects of international trade. In my earlier post i gave a detailed discussion of nokias management, marketing, production, company profile and corporates social responsibility. Pest analysis stands for political, economic, social, and technological analysis and describes a framework of macroenvironmental factors used in the environmental scanning component. A pestel analysis is a framework used to analyse and monitor the external marketing environment factors that have an impact on an organisation. To understand these factors, this essay gives an indepth analysis of the companys pestel. The ceo of nokia ollipekka allasvuo said that from 2001 to 2004, rick simonson has remained as cfo. The level of implementation of glaxosmithkline gsk marketing strategy is subject to a range of external and internal factors that shape overall marketing environment for the business. Different strategic model like swot, five forces, pestel and other model have been used to critically analyze the issue. The important thing to note is that these are all just variations of the one analysis tool. This pestle analysis will examine the political, economic, sociocultural, technological, legal and environmental factors of mcdonald s external environment johnson et al 2014.
In 2005, nokia introduced the famous nseries and immediately sold a large number of phones. Analysis of nokias decline from marketing perspective. That is why, nokia can sell as much as they want, without restrictions. The deal possesses great opportunity if both utilize resources in a proper way. Jun 12, 2017 nokia is one of the largest manufacturers of cell phones in the world. Pestle analysis of nokia in for india term paper warehouse. The company has four main business functions or segments. Nokia has established a website to help consumers read about the features articles, and help them to acquire knowledge about nokia products. Sep 22, 2014 after discussing the internal factors of swot analysis of nokia, lets shift our focus towards external factors. Before making any change the company should discuss the matter under consideration with stakeholders, collect information, analyze factors for change and then make decision after taking careful consideration of these factors. It will provide an overview that will elaborate discussion around the companys strategy and situation.
Nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced. Pestel strategic analytical tool can be used to study the impacts of external factors to the business where the abbreviation. The pestle analysis for nokia corporation is as follows. Nokia s strategies in terms of emergent and planned approaches as well. The end result of a pestle analysis help in finding out the weakness and threats which are used in swot.
Nokia pestle analysis, swot analysis, five forces, marketing. Glaxosmithkline pestel analysis research methodology. Apr 24, 2016 nokia is the finland based mobile phone manufacturing company, which created new dimensions in the mobile phone technology. Jan 31, 2019 the swot analysis of nokia discusses the strengths, weaknesses, opportunities and the threats of the mobile handset manufacturer nokia. Pestle analysis for nokia corporation 1918 words bartleby. Pest analysis of nokia and motorola there is no doubt, that with the invention of the telephone, telecommunication has become one of the essential innovations of human being since the 19th century, and at the present time, companies which support worldwide dialogue as premier leaders are the celluler phone manufacturers. Pest analysis of nokia and motorola case study template. An investigation into nokia microsoft strategic alliance. The troubles affecting nokia arise from a radical transformation in its business environment. Pestle analysis for nokia corporation 1918 words 8 pages. Although, still one of the market leaders in the mobile phones and smartphones industry, recent competition has decreased the market share of nokia.
Jul 05, 2019 nokia has been promoting the farm and its new products on social network such as facebook and twitter and provide customers with ongoing promotional activities that the company has produced. Smartphone market the worldwide smartphone market grew 25. The microsoftnokia deal is a winwin situation for both companies. Shai zamir dan saguy january 5, 2012 strategy assignment external analysis. Swot analysis of nokia nokia swot analysis and relaunch. Strategic analysis of nokia corporation the writepass journal. For example an industry may be highly profitable with a strong growth trajectory but it wont be any good for nokia corporation if it is situated in unstable political environment. In 2006, ollipekka kallasvuo became the new president and ceo of nokia. Swot analysis of nokia pestle analysis business and swot.
How the pestle analysis can be used in conjunction with other strategy tools how the six factors of a pestle analysis are classified how to carry out a pestle analysis. Product life cycle is the graph, shows product from introductory to decline stage of product and also explain the measure to control that situation. Nokia failed to read the emotion of consumers on smartphone and was late to introduce this. See appendices 4 to analysis of product cycle, we use nokia n95 model and us as a place.
Pestel or pestle analysis, also known as pest analysis, is a tool for business analysis of political, economic, social, and technological factors. Pest analysis on nokia december 2nd, 2010 nokia corporation finnish pronunciation. The pestle analysis is composed of political, economic, social, technological, legal, and environmental forces. Nokias transition from diversification to specialization 18651998 before 1992, nokia adopted the business tactic that was highly crossindustry and diversified, and had 34 subsidiaries in 10 different industries and 108 areas. These are all the external forces that are out of nokias control but have a significant effect on how the company operates and the strategic decision they make. Nokias marketing strategy analysis and recommondations janin ropot research paper undergraduate communications public relations, advertising, marketing, social media publish your bachelors or masters thesis, dissertation, term paper or essay. Nokia is one of the leading mobile phone manufacturers in the world today. Download as docx, pdf, txt or read online from scribd. The company is well known for the manufacture of telecommunication products along with converging the communication industry and internet industries.
Economic system is crucial for nokia because it can control the production, how the products should be produced and target market that uses the end. Samsung mobile is the mobile division of samsung electronics, a multinational electronics company headquartered in suwon, south korea. Pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. It was found in finland over 140 years ago and is currently operating in 120 countries worldwide. In countries like india and china where partial regulations exist, government intervention does take place.
As one of finlands most successful hightech entrepreneurs he was briefly a dollar billionaire on paper during the turnofthemillennium market boom, he joined the board in 2008 just as the emergence of apples smartphone on the high end and a bunch of aggressive cheaper competitors on the low end were beginning to batter. Siilasmaa himself is a big reason nokia even has a future. Nokias marketing strategy analysis and recommondations. Nokia case analysis free case study examples, analysis. This company has introduced such products, which were able to high speed. The political context of mcdonald s environment is important as this can provide it with both opportunities and threats to its success. Business and management submitted by supershrek words 1028 pages 5. Nokia city lens can discover all cities have to offer around the user, just by looking through camera display. The study finds that nokia basically faced severe competition after 2007 when apple along with samsung came with touch screen smartphone. Opportunities to expand the range of products and their prices.
Oct 28, 2015 the troubles affecting nokia arise from a radical transformation in its business environment. The complete pestle analysis can be seen in appendix 1. Pestle analysis preface the pestle analysis is a useful method to use in order to identify the external factors that influence an organization. This analysis can be used to evaluate the position of their business. Besides, lumia windows phone 8 smartphone comes with fullversions of microsoft office, outlook and internet explorer 10. Nokia case study assignment help home nokia case study. Political factors politicallegal environment are usually considered as one because they are enforced by the nations government. Pestel analysis of the macroenvironment there are many factors in the macroenvironment that will effect the decisions of the managers of any organisation. Dulal chandra pattak assistant manager prime bank limited, bangladesh contract. Pest analysis on nokia december 2nd, 2010 nokia is engaged in the manufacturing of mobile devices and in converging internet and communications industries, with over 123,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of eur 41 billion and operating profit of 1. Pest analysis of nokia pest analysis identifies the political, economic, social, technological, environmental, and legal factors that of which directly affect a company. Introduction after conducting a porters 5 forces model on nokia, i felt a pestle analysis would analyse the macro environment of nokia.
To see this we can analysis product life cycle of nokia. Differentiationofproductstechnology what is most significant to nokia is to keep up with the technological advances for its smartphones. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals. In this division the chief financial officer cfo of motorola rick simonson was appointed. Noa3 is a finnish multinationalcommunications corporation that is headquartered in keilaniemi,espoo, a city neighbouring finlands capital helsinki. Over the past 150 years, nokia has evolved from a small paper mill in southwestern finland to a global telecommunications leader connecting over 1. As markets are deregulates both operators and manufacturers are free to act independently of government intervention. Till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. In conclusion, all four approaches discussed collectively promote nokia s success. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. Nov 26, 2011 pest analysis of nokia nokia corporation engages in the manufacture of mobile devices and mobile network equipment, as well as in the provision of related solutions and services worldwide. Samsung is a south korean chaebol a large conglomerate that is run, controlled, and owned by a family. This company has introduced such products, which were able to high speed internet and they provide online gaming and multimedia functions.
Pestle analysis for nokia corporation pestle analysis constitutes all those major macroenvironmental forces that have a direct or indirect impact on the business operations and. When nokia was in the situation of full loss in 1992, the com. A brief examination of the political, economic, socialcultural, technological, legal and environmental, or pestle, conditions affecting nokia can give us a glimpse of the companys potential future. Pestle analysis pestle variations steeple pestlied etps pest steepled step stepe the most common variations are shown in the diagram above. Nokia case study nokia assignment help strategic analysis. The political environment of a country affects all the individuals and business entities.
While this is the case, there are factors, beyond nokias control, which affect its performance. Mobile phones, multimedia, enterprise solutions, and networks. In conclusion, all four approaches discussed collectively promote nokias success. Nokia a multinational telecommunication company is headquartered in keilaniemi, espoo and it was founded in 1865. This work was produced by one of our expert writers, as a learning aid to help you with your studies. Within the dynamic and complex mobile phone industry, both approaches are necessary if nokia is to succeed. In this paper i will discuss about the swot and pestel analysis of nokia. Pestel analysis provides great detail about operating challenges nokia corporation will face in prevalent macro environment other than competitive forces. The phases included in change management process are preparing for change. Experience 142 year of history for nokia nokia has a fantasic history behind it and it was one of the top brands selling in the market before the launch of android or ios smartphones user friendliness till date nokia is remembered with fondness because it was the first mobile phone for many people and it was very user friendly. Nokia has disrupted into various industries before becoming a telecommunications giant from making rubber boots, car tyres, generated electricity, even manufactured tvs. Nokias strategies in terms of emergent and planned approaches as well.
1435 616 220 124 621 129 171 563 961 518 1177 112 1371 457 957 135 15 936 480 1458 96 832 314 876 60 1318 1047 880 890 1291 392 281 1197 952 1256 201 578 1497 1053 120 995 1401 840 604 798 169 480